Like Mag wins digital account from Soda Stream Switzerland
Like Mag has signed Soda Stream as a new client. The media and technology company is supporting the firm as its digital agency in the Swiss market.
The collaboration is intended to give the leading producer of sparkling water systems a further boost in the areas of brand awareness and e-commerce.
Soda Stream is a world leader in the manufacture and distribution of soda maker systems. As a sustainable and more convenient alternative to store-bought drinks in disposable PET bottles, Soda Stream is fully in tune with the spirit of the times and is enjoying rapidly increasing popularity. With innovations such as a sparkling water maker with elegant, dishwasher-safe glass carafes, Soda Stream has already replaced disposable plastic bottles in one in four Swiss households.
In order to drive further growth, the company is now relying on Like Mag's expertise in social and display advertising as well as SEA to further expand its brand awareness and e-commerce sales in Switzerland.
The Soda Stream brand is to be strengthened through continuous promotion on various online channels. The mandate includes the expansion of the Facebook and Instagram presences as well as the ongoing creation and distribution of multimedia content. The offering is supplemented by programmatic display advertising and SEA. The aim of the measures is to sustainably increase e-commerce sales.
Together with the partner agency PPR Media Relations, their content from the media and blogger collaboration is also pushed via social media channels.
