Four. designs magazine for wine and spirits merchant Paul Ullrich
Which wines do experts recommend? Which craft beers are trending? What’s new on the market? These and many other questions are answered in the new sales magazine *Liquid* from wine and spirits retailer Paul Ullrich. It was designed by Four.
The agency Four. from Zurich was responsible for the first edition, from the naming to the conception and implementation. Particular emphasis was placed on a varied design - despite the narrow range of products on the 16 pages in A3 format. The independence of the sales magazine is emphasized by a headline style consisting solely of keywords.
Liquid's aim is to maximize sales of the products presented. To achieve this goal, a pre-personalized order form is enclosed with the sales magazine. In addition, liquid.ch, the company's own website, is being set up where the featured wines and spirits can also be ordered.
The sales magazine Liquid will be published six times a year in two versions for private and business customers and is aimed at Paul Ullrich's existing customer base.
Responsible at Paul Ullrich: Urs Ullrich, Managing Director, Head of Marketing. Responsible at Four: Philipp Sträuli (CD art); Daniel Gerber (consulting); Beni Fischer (graphics/DTP). Text: Gabi Christ. Print: Multicolor print.
