Audienzz enters into exclusive cooperation with fintech company Sentifi

The partnership with Sentifi strengthens Audienzz's position on the Swiss market. Sentifi is a leading provider of financial information. The start-up uses context-based algorithms to analyze news from the crowd, i.e. from around six million selected social media channels. Sentifi prepares the summary of this analysis graphically and makes it available to its customers and media partners in the form of widgets on web and mobile applications. Through integration on over 50 platforms, Sentifi widgets reach several million active and potential investors worldwide.

Advertising for the financially savvy

In Switzerland, Sentifi's media network includes a large number of the most important Swiss news and financial platforms, including the online platforms of "Cash", "Finanz und Wirtschaft", Finews.ch, 20min.ch and NZZ.ch. Sentifi's widgets generate around 15 million page impressions per month in Switzerland and each contain an advertising space. Audienzz now markets this advertising space exclusively. This allows advertisers to reach a financially savvy audience via exclusive advertising space that they can use for dynamic campaigns. Remo Baumeler, Managing Director of Audienzz: "Thanks to the cooperation with Sentifi, we can further expand our expertise in the business and financial environment and offer our customers new, innovative forms of advertising that dynamically adapt to the content of the respective environment."

As a premium marketer in the online advertising sector, Audienzz attaches great importance to first-class customer service. Anders Bally, CEO of Sentifi: "The combination of our product with Audienzz's high level of service, digital competence and marketing expertise generates added value for our customers. With the new infrastructure, we can cover our entire reach from a single source."