Continental Suisse awards dialog budget to airport agency
Continental Suisse will be relying on the expertise of the airport agency in dialog marketing in the future. The agency emerged as the winner from a multi-stage pitch.
The order includes dialog measures to generate leads from participants in TCS driver training courses, where Continental Suisse acts as a sponsor. With the new dialog marketing strategy, Continental Suisse is targeting end customers for the first time. The challenge, according to the press release, will be to enter into a dialog with the participants of TCS driving courses beyond the training sessions and thus to inspire them in the long term for the "Vision Zero" (every traffic fatality is one too many) and for the Continental brand.
