New campaign aims to destigmatize mental illnesses
Mental health issues are still a taboo—even among the 50+ generation, which is particularly prone to burnout. The Werner Alfred Selo Foundation’s campaign «Your Mental Health? No Taboo!»—developed by Life Science Communication and CR Basel—is working to combat this.
"Break in your life?" - That's what the new campaign "Your psyche? No taboo!" campaign, which was launched in Zug on Thursday. It pleads for an open approach to mental stress and is aimed at the 50+ generation and their employers. The central key visual is "broken" portraits of middle-aged people who are campaigning for the destigmatization of mental stress.
The campaign, which will run for several years, thus presents itself with a new look: Whereas it focused on "speaking" objects in earlier focuses, it now uses realistic images of people as an independent key visual. The visual connection to the existing overall campaign is achieved by incorporating the color coding and the core message "No taboo.
On behalf of the Werner Alfred Selo Foundation, Life Science Communication is responsible for the overall conception, planning and realization of the campaign, which has been present for five years with different contents and for different target groups. It is supported by the Canton of Zug and numerous companies, organizations and personalities.
Practical assistance for employers and employees
The campaign aims to improve the early detection, prevention and intervention of mental illness in the workplace by providing specific assistance. Employers receive help in dealing with employees suffering from mental stress in the form of pragmatic guides, information brochures and short checks for managers and employees. Creative posters and giveaways are also available to raise awareness.
According to studies, people over 50 are most often affected by burnout and often feel psychologically stressed at work. There are many reasons for this: increasing productivity pressure, the expectation of constant availability, loss of motivation or fear of losing their job. The consequences are questions of meaning, identity crises or existential fears. Such a "break" in working life also draws cracks into other areas of life, leading, for example, to relationship conflicts, sleep disorders or even mental illness.
Info: No-taboo.ch
Responsible at Life Science Communication: Alisa Schättin, Mark Bächer, Anina Rüger (conception, analysis, consulting, text, realization, media relations). Responsible at CR Basel: Thomas Fux (consulting), Gabriel Heuberger (CD), Joëlle New, Daniel Roth (graphics).
