Startbahnwest honored at the 2009 Berlin Advertising Congress
The Zurich-based agency Startbahnwest was awarded the Strategy Prize at the 2009 Berlin Advertising Congress. Working as part of a team of 14 students, the agency developed a communication strategy for Deutsche Post’s climate-neutral GoGreen products during the 2009 Advertising Congress.
The Zurich agency Startbahnwest has been awarded the Strategy Prize at the 2009 Berlin Advertising Congress. In a team of 14 students, the agency developed a communication strategy for Deutsche Post's climate-neutral GoGreen products as part of the 2009 advertising congress. The team won the strategy prize with the Christmas launch campaign: "The first mail that leaves no trace - Go Green".
The idea behind the campaign was that every post leaves traces: emotional ones, but also in nature. With Go Green, these traces in nature disappear again. The jury was particularly impressed by the fact that this concept could easily be extended to the other seasons, as the agency writes in a press release.
The Advertising Congress is the largest recruiting event for the communications industry in the German-speaking world. On two workshop days, 250 selected students develop campaign approaches for a real client under the guidance of agencies. On the third day, the participants present their concepts to a panel of experts. At the same time, a trade fair is held where students, interested professionals and young communicators have the opportunity to talk to agency representatives, sponsors and other exhibitors. At the end, the best results of the workshops will be honored at the gala.
The idea behind the campaign was that every post leaves traces: emotional ones, but also in nature. With Go Green, these traces in nature disappear again. The jury was particularly impressed by the fact that this concept could easily be extended to the other seasons, as the agency writes in a press release.
The Advertising Congress is the largest recruiting event for the communications industry in the German-speaking world. On two workshop days, 250 selected students develop campaign approaches for a real client under the guidance of agencies. On the third day, the participants present their concepts to a panel of experts. At the same time, a trade fair is held where students, interested professionals and young communicators have the opportunity to talk to agency representatives, sponsors and other exhibitors. At the end, the best results of the workshops will be honored at the gala.
