UBS strengthens Content Marketing and Dialogue in Switzerland

The new organizational unit combines the two units "Content Marketing" and "Dialogue. The former bundles all on- and offline publishing activities, while digital and direct marketing are subsumed within the "Dialogue" organization. The team around Oliver Vedolin is made up of ten specialists, recruited in equal numbers from within UBS and the Swiss communications industry. The team started work in February and is based in Europaallee in Zurich.

"With the launch of the new department, we plan to further expand our marketing capabilities," said Daniel Fischer, Head of Marketing UBS Switzerland. "Knowledge building and transfer, both internally and to our client groups, is a key element of this strategy and will soon be felt."

Think in terms of content

The reorganization creates new and thus more agile processes - not least in the strategic alignment of content marketing activities. "Topics are developed and processed in an integrated manner. In this way, synergies are exploited across all departments, up to and including collaboration with UBS's global marketing," says Oliver Vedolin, Head of Content Marketing & Dialogue UBS Switzerland.

Another focal point in the reorganization and establishment of the new organizational unit is the strategic dovetailing with the "Creative Concepts & Campaigns" department, headed by Sonja Kingsley- Curry. "In the new constellation, we will drive the development of Talking Pieces even more strongly. Whether it's large campaigns or individual content elements. Together we will further develop the conception, development and distribution and challenge agencies and production partners even more in this regard."

Thanks to the interdisciplinary conception of campaigns and content, channel-appropriate production and coordinated distribution, UBS's marketing communications in Switzerland continue to gain impact.

Sonja Kingsley-Curry holds a Master's degree in Marketing from IMB/University of Bern and has more than 20 years of experience as a marketing strategist, on the one hand in leading marketing positions at international retail and luxury groups such as Valora, Tchibo/Hamburg, IWC Schaffhausen, and as Strategy Director of international agency networks such as AY&R and Havas. Since 2015, she and her team have been shaping the Creative Concepts & Campaigns of UBS Marketing in Switzerland.

Oliver Vedolin has been working in the communications industry for eleven years. For the last six years, he was responsible for the leading Swiss creative agency Jung von Matt/Limmat as a strategist and concept developer. Among other things, he was responsible for the development and expansion of digital and social media competencies within the agency and has worked on numerous successful campaigns and digital brand experiences. Before joining UBS, Oliver Vedolin founded Jung von Matt/play in April 2016 - a Jung von Matt subsidiary focusing on the conception and production of moving image content. Before joining Jung von Matt, Oliver worked for well-known communications and advertising agencies in Germany and abroad. Vedolin studied "International Affairs & Governance" at the University of St. Gallen. He also lectures at the Hochschule für Wirtschaft in Zurich (HWZ) and as part of the IAB Switzerland Academy.