Wunderman: reinventing the parking disk for Ford
To give Ford’s Switzerland-wide Transit advertising campaign an extra boost and to target potential Transit buyers, Wunderman designed and executed a direct mail campaign. While retaining the core message «Ford Transit. Tailored to You,» a three-part direct mail piece was sent to selected small and medium-sized businesses.
To give Ford's Switzerland-wide Transit advertising campaign an additional boost and to target potential Transit buyers, Wunderman designed and realized a direct mail. While retaining the core message "FordTransit. Tailored to you", a three-part mail was sent to selected SMEs. This included a personalized letter with a 3.9% low-cost leasing offer, a booklet with selected Transit models and a unique parking disc as a give-away. This not only allows the arrival time to be set, but also a playful pre-selection of certain Transit variants. The campaign also included an answer card with a competition.
Wunderman is part of the Y&R Group Switzerland.
Wunderman is part of the Y&R Group Switzerland.
