Ruf Lanz hammers the woodpecker for VBZ
Due to their age, tracks on the VBZ’s extensive rail network occasionally need to be replaced. The VBZ informs the public about this not only through flyers and on its website, but now also through a movie theater ad designed by Ruf Lanz.
On VBZ's large network of lines, tracks occasionally have to be replaced due to age. This leads to construction sites, such as this summer at Stadelhoferplatz in Zurich. VBZ informs the public about this not only with flyers and on its website, but now also with a cinema spot designed by Ruf Lanz. The main character: a crazy great spotted woodpecker.
The commercial is being shown in various Zurich cinemas this summer. Depending on the cinema location, different text panels will be used to provide information on how to get home comfortably despite the Stadelhofer construction site. Persoenlich.com presents the basic version.
In addition, an advertisement and poster will be used showing a VBZ driver bent over a map of the city. After all, this summer everything is a little different around Stadelhoferplatz.
To the spot
Responsible at Zurich Public Transport: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Torsten Maas, Markus Ruf (Text), Marcel Schläfle (Art Direction), Michèle Leibacher (Consulting). Production: Manifesto Film. Producer: Daniela Berther. Dubbing: Hastings. Postproduction: Manifesto.
The commercial is being shown in various Zurich cinemas this summer. Depending on the cinema location, different text panels will be used to provide information on how to get home comfortably despite the Stadelhofer construction site. Persoenlich.com presents the basic version.
In addition, an advertisement and poster will be used showing a VBZ driver bent over a map of the city. After all, this summer everything is a little different around Stadelhoferplatz.
To the spot
Responsible at Zurich Public Transport: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Torsten Maas, Markus Ruf (Text), Marcel Schläfle (Art Direction), Michèle Leibacher (Consulting). Production: Manifesto Film. Producer: Daniela Berther. Dubbing: Hastings. Postproduction: Manifesto.
