Ruf Lanz: Megaposters for Welti-Furrer make furniture float
When it comes to skillfully crafting advertising messages and conveying them to the audience, the moving experts at Welti-Furrer rely on Ruf Lanz. The latest campaign demonstrates in a surprising way: Welti-Furrer makes moving easier.
That's why furniture and objects that are otherwise heavy and bulky or particularly tricky to transport float lightly like balloons above customers' heads. From pianos to vases.
The subjects appear on one of the largest billboards in Switzerland and currently cover an area of over 158 m2 across six floors of the parking garage on Zurich's Pfingstweidstrasse. Advertisements and postcards are used in parallel.
Responsible at Welti-Furrer: Philipp Vassalli (Managing Director Welti-Furrer). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Florian Birkner (Text), Isabelle Hauser (Art Direction), Linda Egloff (Consulting). Photography: Jonathan Heyer, CGI: Tobias Stierli, Simone Vogel. Image processing: Aschmannklauser.
