BMB launches Smogfree brand
The Zurich-based advertising agency BMB is designing a campaign for Kertész Kabel's Smogfree brand. Smogfree is a new product line that Kertész Kabel has launched in collaboration with various distribution partners.
The Zurich advertising agency BMB is designing a campaign for the Smogfree brand for Kertész Kabel. Smogfree stands for a new product range that Kertész Kabel has launched in collaboration with various sales partners. Under the new brand, electrical installation products that guarantee comprehensive protection against the effects of electromagnetic radiation are available in Switzerland for the first time. The products ensure a noticeable improvement in quality of life and minimize health risks through comprehensive protection against electrosmog, the agency said in a press release.
The BMB advertising agency was commissioned to develop all communication measures such as advertisements, website and documentation. The result is an image that is intended to make homeowners, architects and electrical planners aware of the invisible danger. Because wherever electricity flows, electromagnetic radiation and fields are generated that can massively impair the quality of life.
Responsible at Kertész Kabel, Rümlang: Daniel Kertész (owner), Hansjörg Grögli (overall sales manager),. Responsible at BMB: Flavio Meroni, Markus Tränkle, Neven Kissenpfennig (creation), Christian Baertschi (consulting), Sam Bolleter and Ruth Meier (realization). Photography: Stefan Minder. Image processing: Süsstrunk & Jericke.
The BMB advertising agency was commissioned to develop all communication measures such as advertisements, website and documentation. The result is an image that is intended to make homeowners, architects and electrical planners aware of the invisible danger. Because wherever electricity flows, electromagnetic radiation and fields are generated that can massively impair the quality of life.
Responsible at Kertész Kabel, Rümlang: Daniel Kertész (owner), Hansjörg Grögli (overall sales manager),. Responsible at BMB: Flavio Meroni, Markus Tränkle, Neven Kissenpfennig (creation), Christian Baertschi (consulting), Sam Bolleter and Ruth Meier (realization). Photography: Stefan Minder. Image processing: Süsstrunk & Jericke.
