Carat and Tesa Tape Switzerland hold together anew
Carat Switzerland is now managing the media account for Tesa Tape Switzerland. The agency won the pitch and is already planning its first campaigns for the client in 2017.
Christoph Bossard, Head of Marketing at Tesa Tape Switzerland, explained in a press release that the decision was based not only on the fact that the presentation and the conceptual approach were convincing, but also on the fact that the agency made them feel that they were in good hands.
"Tesa is the Swiss market leader in DIY adhesive tapes and also one of the world's leading manufacturers of self-adhesive product and system solutions, a strong brand in a competitive and innovation-driven market. We reflect this demand for innovation in the media services and communication strategies that we develop for and with Tesa. We are very much looking forward to working together," comments Jonas Eliassen, Managing Director Carat Switzerland, on winning the account.
Thomas Spiegel, CEO of Dentsu Aegis Network Switzerland, adds: "We are delighted to have won Tesa, a very strong, internationally recognized brand. The Carat Switzerland team presented an innovative, exciting approach in the pitch and I am extremely pleased that Tesa was able to convince us of this when the account was awarded."
