Interactive shop window
Heidelpay and POSeidon transform shop windows into interactive points of sale. Using the shop window as a touch display, consumers can browse the retailer's range, add products to their shopping cart and pay.
Want to go window shopping on a Sunday or after closing time even though the store is closed? The two companies Heidelpay and POSeidon now make this scenario possible.
The technology from POSeidon, a company specializing in customer terminals, tablet solutions, digital signage and mobile payment, transforms shop windows into interactive points of sale: an integrated projector projects an intuitive user interface directly onto the window, turning it into a touch display. Consumers can browse the retailer's range directly via the interactive shop window, add products to their shopping cart and pay for them using the payment method of their choice. The transactions are processed by Heidelberger Payment, a payment institution authorized and supervised by the German Federal Financial Supervisory Authority for all common payment methods on the Internet.
The shop window as a point of sale
Heidelpay provides a variety of payment methods on the interactive shop window. In addition to the payment methods previously mainly available in e-commerce, such as Paypal or instant bank transfer, customers can also pay on the shop window by invoice, installment purchase and in-store payment. In this way, retailers not only increase their sales outside of opening hours, but also offer potential and regular customers alike a unique shopping experience. Heidelpay also makes the complete portfolio of electronic payment methods available on the POSeidon terminals at the stationary POS. With the white-label sales terminals, stationary retailers can expand their range of payment methods, tap into new customer segments and offer existing customers added value.
Multichannel par excellence
According to the press release, both the interactive shop windows and the POSeidon terminals offer a further important advantage: customers can use them to order products that are not in stock in bricks-and-mortar stores, just like in an online store. Delivery can be made either to the store or to the customer's home. In addition, the fully integrated Beam Basket solution allows customers to take their shopping basket home with them by scanning a displayed QR code with their smartphone. To complete the purchase, they simply enter their address details via their mobile device and select their preferred payment method.
