Swisscom and Heimat launch new posture communication
In a new campaign, Swisscom tackles an emotional yet timely topic: social cohesion.
Today, people live more and more individually and are more and more independent. Goals are often pursued alone. But even if we know how to manage on our own: Cohesion in life is important to us. Because pretty much everything in life only makes sense together.
"In today's connected world, Swisscom wants to give its customers support. We help them stay connected by connecting them with people they care about, products that excite them and offers that move them," says Tim Alexander, Head of Marketing and Brand Communications at Swisscom.
The campaign also marks the launch of the new inOne model, which combines Swisscom's offerings into a single subscription. This will make it even easier for Swisscom customers to stay connected, according to a statement.
Note: If your browser does not display the film correctly, you can also view it under Swisscom.ch/together View
Swisscom and Heimat have launched a 90-second manifesto film on this topic, produced by Who's McQueen and directed by Jan Gleie, which can be seen on TV throughout Switzerland from 25.02.2017. The campaign at brand level will be completed simultaneously by several poster and print motifs, as well as online measures and placements in the cinema. Heimat Zürich is acting as the online agency.
