Pumpkin Film: Japanese TV commercial realized for Toyota
Toyota has commissioned Pumpkin Film to produce a TV commercial for the Japanese market. To do so, the Zurich-based company filmed the Toyota Vellfire on the beaches of Normandy.
Pumpkin has produced a TV commercial for Toyota Japan in collaboration with the Tokyo-based agency Hakuhodo. It was shot on the wide, smooth beaches of Normandy. Two rivals engage in a fierce race, only to meet at the end with icy expressions, as if in a duel. Only one Toyota Vellfire was used for the commercial by director Nico Beyer; all other models were created as reflections in post-production. The exciting thing about the realization is the Far Eastern aesthetic and narrative language, which differs greatly from European habits, the film producers wrote in a press release on Tuesday.
Responsible at Toshiya Kono: Hakuhodo inc (CD), Masashi Iguchi (Hakuhodo Products, Executive Producer), Tomohiko Kawanishi (Hakuhodo Products, Producer), Kana Wakabayashi (Producer). Production: Nico Beyer (Director), Sonja Brand (Pumpkin Film, Executive Producer), Katrin Wilken (Line-Producer) Caroline Kukura (Pumpkin Film, Communication &Sales). Postproduction: Jan Heinze (Pixomondo), Claudia Brand (Pumpkin Film).
