Last but not least: How a sponge head makes the cash registers ring
SpongeBob isn't just a cartoon character. Over the years, the yellow sponge-headed character has evolved into an advertising icon worth eight billion. His 10th anniversary is likely to bring in millions more.
Spongebob - anyone who thinks of a children's program and a stupid yellow sponge head is on the wrong track. Behind the cartoon character is a gigantic advertising machine. The magazine Advertising Age published the data on Spongebob's tenth birthday. Spongebob Squarepants, owned by the children's channel Nickelodeon and 700 license partners worldwide, is worth a whopping eight billion dollars. An unbelievable amount of fan merchandise is flushing money into the coffers every day.
To mark the anniversary, the advertising professionals have also developed further ideas on how to market Sponegbob even better: Celebrities have been gifted with 12-carat diamonds from a limited-edition collection, while for ordinary people there is a collection of sparkling earrings, necklaces and rings. The pieces of jewelry are to be sold for between 95 and 350 dollars. A cooperation with Walmart and Burger Kind has also been entered into. As the crowning glory, Spongebob will be the first animated figure in the Madame Tussauds wax museum.
What is the key to success, what makes Spongebob - who, by the way, even President Obama thinks is great - so irresistible? Spongebob's bonus is its "cross-generational approach", according to the article in the trade journal. Spongebob is not only popular with young children, but also with college students and adults. According to Judy McGrath, CEO of MTV Networks, Spongebob's success is primarily due to his unwavering optimism. Apparently no one can resist it.
To mark the anniversary, the advertising professionals have also developed further ideas on how to market Sponegbob even better: Celebrities have been gifted with 12-carat diamonds from a limited-edition collection, while for ordinary people there is a collection of sparkling earrings, necklaces and rings. The pieces of jewelry are to be sold for between 95 and 350 dollars. A cooperation with Walmart and Burger Kind has also been entered into. As the crowning glory, Spongebob will be the first animated figure in the Madame Tussauds wax museum.
What is the key to success, what makes Spongebob - who, by the way, even President Obama thinks is great - so irresistible? Spongebob's bonus is its "cross-generational approach", according to the article in the trade journal. Spongebob is not only popular with young children, but also with college students and adults. According to Judy McGrath, CEO of MTV Networks, Spongebob's success is primarily due to his unwavering optimism. Apparently no one can resist it.
(Image source: Madametussauds.com)
