Brand Trust strengthens the St. Moritz brand
Skiing fans from all over the world are looking eagerly to St. Moritz these days. For the fifth time, the "cosmopolitan city with 5,000 inhabitants" is hosting the FIS Ski World Championships. Brand Trust has worked with those responsible for the World Ski Championships at brand level to develop a common basis for this major event and the town of St. Moritz. "Take Your Time" is the unifying slogan.
Brand Trust has been supporting the Engadin St. Moritz tourism organization since 2008 and, together with the FIS Alpine World Ski Championships St Moritz 2017 team, has developed a common thread to integrate the major event in line with the St. Moritz brand strategy. The unifying slogan is "Take your Time". While the athletes are competing for hundredths of a second, for the guests it is about indulging in the greatest luxury of our days: time to arrive at oneself, to eat consciously and regionally as well as to enjoy the unique and fascinating nature of the entire Upper Engadine.
Create the "we" feeling
"Alpine World Ski Championships connect the most diverse social groups that come together with the same intention, thus creating common ground. The FIS Alpine World Ski Championships in St. Moritz are thus the ideal link between glamour and sports enthusiasm," explains Tanja Schug, Business Development Manager Brand Trust Switzerland. The ski spectacle creates a platform that bundles both the sporting tradition and the contrast of mundanity and unique nature, and is thus an opportunity to strengthen St. Moritz's high-class positioning as a location.
