Beauty with blemish for laser Promed
Havas' poster and print ad campaign for Laser Promed draws attention to pain-free laser treatments.
Beauty can be perfected: The Herrliberg skin care clinic Laser Promed removes small blemishes such as pigment spots, hair or scars with laser treatments. Whatever is bothering patients is gently removed by specialists.
Knowing that often just a detail can disrupt the overall aesthetic impression, Havas sums up Laser Promed's performance with only near-perfect mosaics. The smallest shifts make it clear that it often doesn't take much to bring everything into balance.
The campaign can be seen on posters in Zurich and the right bank of the lake and is supplemented with advertisements and flyers.
Responsible at Laser Promed: Daniela Hagen (owner). Responsible at Havas: Frank Bodin (overall responsibility); Folker Wrage (CCO); Patrick Beeli (CD); Hanning Beland (AD); Magnus-Matthias Sambo, Mathias Bart (text); Marina Tanner, Merlin Obrero (graphics); Marianne Sauter (consulting); Claudia Bont (DTP). Image processing: Süsstrunk + Jericke.
