"The visions of ICT specialists"
"Create Tomorrow" is the claim of Swiss Post's new employer campaign. The need for digital professionals is growing steadily - as is their demand in the market. The broad-based online campaign by Maxomedia positions Swiss Post as an attractive IT employer and draws attention to the wide range of ICT professions.
No disruptive inventions without visionaries. Java developer Mathias wants drones to deliver packages in the future, and Marco, systems specialist SAP, dreams of virus-free computers. The employees' personal images of the future are the introduction to the campaign. They arouse curiosity and draw attention to Swiss Post. Employees then portray their everyday lives in individual videos. "As Switzerland's largest logistics company, Swiss Post directly influences people's everyday lives. You can make a difference here. But you need visionary people to do that," says Reto Schild, Creative Director at Maxomedia, about the idea behind it.
https://www.youtube.com/watch?v=videoseries
A total of 23 reportage-style short films were produced. They rely on the currently popular infotainment character. The occupational fields were divided into three thematic areas and the messages coordinated with them so that everything comes from a single source.
Videos adapted to advertising formats
The aim is for ICT specialists to be able to work on the Content Huband register for the job news. For this purpose, versatile advertising media such as bumper ads on YouTube were produced from the videos. The films were adapted to the new advertising format of the film platform. There were also Youtube Trueview ads, web banners for job and IT portals, InMails and ads on LinkedIn, and sponsored posts on Facebook and Xing.
