Ipanema brings Brazilian joie de vivre to the PPR portfolio
As of February, PPR Media Relations is the new PR agency for Ipanema Switzerland. The Zurich-based agency supports the well-known flip-flop brand with traditional and visual media relations.
From spring to autumn, the collaboration ensures that the colorful trend sandals in Switzerland also take off in the media and thus always remain top of mind.
The Ipanema brand embodies the colorful and relaxed lifestyle of the Brazilian beach of the same name in Rio. The sandals and flip flops combine quality and comfort. What's more, Ipanema products are not made with rubber from the Amazon rainforest. Swiss distributor Trend & Sport is relying on the expertise of PPR Media Relations for the brand's media relations from spring to fall. The Ipanema brand is to be strengthened through regular and professional communication about the core products. The mandate includes creating a strategy, writing and sending out product news, maintaining contact with relevant media professionals and bloggers as well as hosting the multimedia database. In addition, PPR supports Ipanema with visual PR as required by sending targeted images and videos to the largest media outlets via keystone channels.
