"The newspaper pool - Biel-Freiburg-Wallis": Video explains the advantages
The advertising combination along the language border has realized an explanatory video. Using the stylistic device of animated simple scribbles, the advantages of "Der Zeitungspool" are presented in three minutes.
"The Newspaper Pool" covers the regions of Biel/Seeland, German-speaking Fribourg and Upper Valais. In their new explanatory film, the three daily newspapers along the language border present the advantages of their advertising combination and the specialties in their bilingual regions. The video is aimed at advertising clients and media managers.
With animated subjects, the filmmakers point out, for example, that the people of Biel and Zeeland are proud of their watch industry and follow the latest developments in the industry in the Bieler Tagblatt. In the Freiburger Nachrichten, the people of German-speaking Fribourg find the latest success stories on economic growth in their region and learn why Fribourg is the secret capital of education. Finally, the Valais Messenger is the house mail of the people of Upper Valais, which has much more to offer than raclette and white wine.
The stylistic device: scribbles. This is the term used to describe a rough draft, usually outlined or hinted at in pencil on paper. The word comes from the Anglo-American language and literally means "scribble", "scribble" or "uncleanly written". Scribbles fulfill an important function in the creative first phase of a project. They are therefore ideal for drawing advertisers' attention to the benefits of "The Newspaper Pool" even before the launch of their advertising campaign.
The concept comes from Gassmann Digital from Biel, the video was implemented by TeleBielingue.
