Startbahnwest : Promotions realized for Cardinal
The Startbahnwest agency has launched two promotional campaigns for Cardinal, designed to get the hearts of both sports and music fans racing.
Cardinal sponsors various music festivals in Switzerland, including the Paléo Festival in Nyon and Rock Oz'Arènes in Avenches. The company is also involved in sport and sponsors HC Fribourg-Gottéron. According to a press release, fans will get their money's worth. In a first promotion, realized by the agency Startbahnwest, match tickets for HC Fribourg-Gottéron home games and instant prizes were up for grabs at the beginning of the year. The second promotion will run until the end of July under the motto "win & rock" - this time Cardinal is giving away tickets for the open-air festivals in Nyon and Avenches.
Startbahnwest realized all measures for Cardinal's two promotions, which covered the areas of below-the-line, POS, packaging and Internet for the catering and retail sectors.
Responsible at Feldschlösschen: Jérôme Rueff (Brand Manager). Responsible at Runway West: Denise Heusser (consulting), Yolanda Lopez (graphics), Natasa Maricic (text), Joely Tafanalo (DTP).
Startbahnwest realized all measures for Cardinal's two promotions, which covered the areas of below-the-line, POS, packaging and Internet for the catering and retail sectors.
Responsible at Feldschlösschen: Jérôme Rueff (Brand Manager). Responsible at Runway West: Denise Heusser (consulting), Yolanda Lopez (graphics), Natasa Maricic (text), Joely Tafanalo (DTP).
