A moo for Gstaad
Gstaad is launching its 2016/17 regional winter campaign—created by the agency Matter Gretener Lesch.
Content is king. And not without reason: content is received and multiplied. Content maximizes performance values. Content adds value, especially when combined with the latest findings in behavioral economics. To promote the 2016/17 winter season, the Nudge agency Matter Gretener Lesch developed a comprehensive content campaign for Gstaad Tourism based on insights from behavioral economics.
The star of the show is Tessa - a Simmental cow that has served as a brand ambassador for the vacation region for years.
No less than 16 spots focus on the relevant decision criteria for a skiing day in the winter region Gstaad/Saanenland. Print subjects are also used.
Other advertising media include: TV, eBoards and PassengerTV.
Responsible at Gstaad Marketing: Andreas Wandfluh (Managing Director), Kerstin Sonnekalb (Head of PR), Franziska Domann (Marketing Manager), Reto Tschannen, Daniela Huber. Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Dominik Imseng (Text), André Schmid (Art Direction), Gianluca Marques (Graphics), Marcus Gretener, Verena Knof (Consulting). Responsible at Safran Films: Steve Walker (director), Markus Heiniger (production manager). Photography: Christof R. Schmidt.
