Four. opens little door for Viseca Card Services
To build long-term customer loyalty, Viseca rewards customers with loyalty points and rewards through its «surprize» loyalty program. Four. created an Advent calendar for this program.
With over one million customers, Viseca is one of the leading issuers of Mastercard and Visa credit and PrePaid cards. To retain customers over the long term, Viseca rewards customers with loyalty points and rewards within the "surprize" customer loyalty program.
As part of an engagement campaign, the Four. agency from Zurich has developed an Advent calendar including Landing page was conceived and implemented. Various e-letters and other push and pull measures implemented by Four. motivate customers to open the doors every day during Advent. The technical realization of the advent calendar was done by xsmart. According to Viseca, the click and redemption rates to date are well above expectations.
Responsible at Viseca Card Services: Michel Consiglio (Head Campaign Management); Diana Liviero (Campaign Manager surprize). Responsible at Four: Christian Hansen (consulting); Claudio Hagmann (consulting/graphics); Björn Brinkmann (CD text/concept); Philipp Sträuli (CD art); Beni Fischer (graphics). Responsible at xsmart: Markus Obrist (Software Engineer).
