"Galaxus for every shit"
The Swiss online department store also received textual support from the Wessinger und Peng agency for its current "Galaxus for..." campaign.
From axes to toilet paper - Galaxus offers its customers "almost everything for almost everyone. Based on this claim, the company ironically brings product and customer to a common denominator in its ad motifs.
Wessinger und Peng developed the claim and has since supported Galaxus with copywriting for advertising and marketing. "Working on the current campaign was really great fun," explains Rainer Brenner, copywriter and co-owner of the Wessinger und Peng agency. "The starting point was both free text suggestions and product proposals. Together with Galaxus' marketing team and product management, we went through hundreds of suggestions and really had a lot of laughs."
The current campaign motifs are played as billboard and online advertising throughout German-speaking and French-speaking Switzerland.
