Sunrise celebrates "outstanding" rating
The trade magazine Connect tested all telecom providers and their networks. Sunrise is the new number one and officially has the best network in Switzerland. TBWA\Zurich is behind the current campaign.
Every year, shortly before Christmas, all telco providers wait for the results of the big network test. This year, Sunrise has a very special result under the Christmas tree: Connect awards the rating "outstanding" for the first time. Sunrise thus leaves Swisscom and Salt behind, as well as all providers in Germany and Austria.
Under the motto "Self-praise stinks" TBWA\Zürich realized the current campaign for the test winner. In addition to a cover for 20min, a perfumed special poster and a national billboard, an online campaign and promotions are also used. The campaign can be seen until 23.12.2016. Event agency for the campaign is Compresso.
