Corporate branding for new Zurich yoga studio
"Yoga for all" is the motto of the new studio in Zurich-Hottingen. The corporate branding for "Yoga am Hottingerplatz" comes from the Nemuk agency.
To create a meeting place for all those interested in yoga: That was the main idea behind the project "Yoga am Hottingerplatz" by Jakob Keel, Susan Tomasko and Adrian Arquisch. With a wide range of courses, it is aimed at all age groups.
Under the novel concept of "Yoga for All," therefore, not only are different styles of yoga offered, but also lessons geared to different customer groups. Thus, at "Yoga am Hottingerplatz," seniors, children, and teenagers will find offerings tailored to them. Men's and women's classes can also be attended. The setting for the comprehensive offering at "Yoga am Hottingerplatz" couldn't be more relaxing: Classes take place in an elegantly converted studio in a Hottinger Art Nouveau house.
The initiators entrusted the Zurich agency Nemuk with the development of the corporate design and the digital communication measures. The design of the website and communication tools is based on the interior and architecture of the art nouveau house. The website is linked to a platform that allows visitors to book and pay for lessons directly and serves the operators to plan and organize schedules and teacher assignments.
http://Yoga-am-hottingerplatz.ch
Nemuk services: Corporate design development, communication tools (pre-opening, post-opening), signage, stationery, website, consulting and implementation Google G Suite.
Responsible at Nemuk: Rémy Sager (project management); Salvatore Viola and Nicolai Spicher (design and art direction), Nora Rusterholz (website); Gianni Baumann (photographer); Ralph Meury, (architect). Responsible at Yoga am Hottingerplatz: Jakob Keel.
