A gift full of love is always the greatest

The Manor Christmas campaign seamlessly picks up where last year's successful campaign left off. The concept: a gift, no matter how small, always becomes the greatest gift when it is full of love. For both the giver and the recipient.

A TV commercial spearheads the campaign: Two children lovingly select a gift for their parents at Manor, which is of course the biggest gift of all for them. The children then carry this gift home through the winter evening, encountering a number of challenges that have to be courageously overcome in order to be able to joyfully hand over the huge gift to their parents on Christmas Eve.

It was important to us that the Manor Christmas commercial didn't just celebrate Christmas feelings. Rather, it is about the fact that Manor's gift ideas can awaken great Christmas feelings. A relevant promise that Switzerland's largest department store chain is particularly well placed to deliver with its diverse range of products," says Sandra Kottenauer, Head of Marketing at Manor.

The charming film will be broadcast throughout Switzerland on TV, e-boards and various digital channels. The Manor "Giant Christmas" campaign will also continue with posters, advertisements, the eagerly awaited annual toy catalog, and a variety of POS measures. Metzger Rottmann Bürge is responsible for all measures.

Responsible at Manor: Alexander Sabbag (COO); Sandra Kottenauer (Brand Director); Jennifer Frame and Laura Posler (Head of Communication Young); Ursula Grenacher (Image Direction); Dominique Mosimann (Head of Manor Agency); Alexandra Moser and Mirjam Göldi (Communication Young). Responsible at Metzger Rottmann Bürge: Christoph Bürge (Strategy); Michael Rottmann; Beat Egger; Janine Aebischer; Dominic Wirz; Vasco Bickel and Maurice Friedrich (Creation); Silvan Metzger and Ileanna Davanzo (Consulting); Ilonka Galliard (Agency Producer). Responsible for the production: Werner Damen (director); Kerstin Reulen (Rocket Film), Bryan Ferry (soundtrack).