"Live" test before campaign launch

With the new Virtual Campaign Tool from Clear Channel, a poster motif can be tested in a real environment before the campaign is launched.

Clear Channel Switzerland is expanding its range of services with the "Virtual Campaign" tool. This allows advertisers to experience a poster subject on film in a real environment before their campaign has even started. The effect is amazingly real.

The tool is based on film recordings of advertising spaces in various formats from Clear Channel. These are edited together to create a short product film. The desired campaign subject - be it a classic poster or a digital spot - can be inserted into the product films afterwards.

Clear Channel commissioned its partner Herzberg Media, which has many years of filming experience and the necessary technical expertise, to implement the project. The desired motifs are uploaded and the films created via an easily accessible Internet portal. These can also be combined as desired.

Diego Quintarelli, Sales Director Clear Channel Switzerland: "We put the films together individually for our advertising customers. They can get a realistic picture of their future campaign. Our customers respond very positively to this service. Of course, we also use the tool as a sales instrument to illustrate the impact of a poster."