Advertising market trends in October

Advertising print also increased in October - by 19 million, to currently 481 million Swiss francs. Compared to the same month last year, advertising print is 4.2 percent lower. For the year as a whole, however, advertising print is only 0.1 percent down on the previous year. Overall, advertising print followed the familiar pattern of previous years. Another moderate increase can be expected for November before the advertising winter break at the end of the year.

Development of advertising print as of October 2016:

Christmas business is humming

Retailers are advertising heavily. This is not surprising, given that in six weeks' time, gifts will be exchanged in a festive mood. In the previous month of September, the industry reported an advertising print of 310 million gross Swiss francs and was down 28.7 percent on the same month last year. For the year as a whole, it also showed a minus of 0.7 percent up to September. In October 2016, it was able to increase its advertising print by around 15 percent to 356 million, thus also catching up with the previous year's figures for the year as a whole.

The media on the upswing

As in September, the media industry showed a marked increase in its gross advertising print in October. Compared with the previous year, 61.3 percent more advertising was produced in October. The full-year figures also show that the industry is advertising 17.8 percent more in the current year than in the previous year up to October.

House cleaning only in the spring

The losers' side in the month of October is led by the cleaning sector, which achieved 23.6 percent less gross power print than in the previous year. The summer slump, which was already apparent in this sector in July, is now entering its winter break. For the year as a whole, however, the industry is only 6.5 percent below the previous year's figure. In second place is the transport industry, which advertised 19.9 percent less in October than in the previous year. In third place is the events sector, with a year-on-year decline of 18.1 percent.

Advertising pressure in the sectors with year-on-year comparison:

Top 10 of the month:

The top advertisers and most advertised products and services (excluding assortment and image advertising) in October.