Double gold for Ruf Lanz, Leo Burnett doubles up

In the print cateogory "Non-Alcoholic Drinks", the owner-managed Zurich agency is rewarded with the top award. The coffee cup rings prevailed in the final against competitors from Great Britain, Italy, France, Turkey and Kazakhstan.

The loyalty campaign promoted a bonus program of the Migros subsidiary: Those who bought capsules received points that could later be exchanged for coffee machines and other Delizio products.

But that's not all for Ruf Lanz: The agency also wins gold in the print category "Restaurant, Bars & Cafés" with the annual rings campaign for the vegetarian restaurant Hiltl. The vegetable prevailed in a shortlist that otherwise consists exclusively of McDonald's campaigns. So did the top-class film shortlist in the same category, by the way.

Leo Burnett wins with snap bottle

Leo Burnett Switzerland is responsible for gold number three on the second day of the jury. The Zurich agency secured its second full success in Amsterdam in the "Packaging Design" category. The "Temperature checking bottles" of the Turmhof Distillery convince the jury in a strong group. The bottles are black and show the description and color of their fruit brandy only when touched and warmed by hand. Among other things, this is intended to draw attention to the fact that most (good) high-proof spirits are drunk too cold.

The runner-up in this category aims to achieve precisely the opposite: the "Jägermeister Coolpack" from the German agency Cheil is a bottle in the shape of a cold pack. It is intended to encourage people to keep Jägermeister in the cooler. If necessary, the drink can be converted into a cool pack.

Maxomedia can look forward to an award in the "Financial Services" category with its campaign for Swissquote. The only thing that is certain, however, is that it will not be gold. The silver and bronze awards will probably not be officially announced until Thursday. All winners will be announced on Werbewoche.ch as soon as they are known. (hae)