Brainbow gets going

For the first time, it brings together creative artists with experts from marketing, advertising and other sectors. With around 40 members from all over Switzerland, the network specializes in idea generation and is also aimed at large companies.

Be it a business idea, product launch or name search. Whether it's an event, brand identity or advertising idea - the new Brainbow network is open to challenging tasks, according to the press release. Teams are put together to tackle the task at hand. For example, rapper Greis may take part in a workshop with blogger Kafi Freitag, musician Christoph Trummer may hatch ideas with cabaret artist Bänz Friedli, journalist Andrea Jansen may develop projects for a client with singer-songwriter and actor Nils Althaus or filmmaker Maria Sigrist may brainstorm with software developer Till Bay.

New: For the first time, renowned cultural professionals are putting their creative potential at the service of a professional network of ideas. The philosophy behind it: In most cases, ideas are based on new connections between existing ideas. In order for these connections to emerge, people with the most diverse backgrounds possible are needed to exchange ideas on the same topic.

This is most promising with people who already have experience in activating and utilizing such connections, says initiator Thorsten Kaletsch from the Biel-based text agency Textatelier.ch. He is convinced of the importance of creative thinking in today's world. "Even successful companies should constantly question themselves, develop new approaches and review them." However, there is often a lack of time and human resources for this in the daily grind.

Before going public Brainbow has already held several workshops for customers and gained initial experience. "We have used a wide variety of creative techniques and the results were extremely good," emphasizes initiator Kaletsch. The name "Brainbow" is intended to symbolize precisely this colourful abundance of ideas that the network brings together on behalf of companies. "Because all members have other main occupations and are usually very successful in them, we have no acquisition pressure with brainbow," says Kaletsch. "However, we are convinced that there is sufficient demand for this innovative service."