Christmas and Easter in one
TBD has implemented a promotion for multi-tickets in the ZVV ticket app.
In the ZVV ticket app, you can now buy a whole range of different multi-trip tickets in addition to single trips and day tickets. This is particularly attractive for occasional users of public transport, because multi-tickets are cheaper than a corresponding number of single journeys.
The ZVV has launched a promotion to mark the introduction of the new offer. Under the motto "benefit twice", customers receive an additional 10 percent discount on the already discounted ZVV multi-trip tickets. For passengers, this is almost like Christmas and Easter combined.
For this promo offer, the TBD agency logically has the "Christmas bunny" appear with double presents. On posters, on TV, in social media ads, in banners and on hanging boxes.
Responsible at ZVV: Lukas Tenger (Head of Marketing), Peter Schilde (Marketing Communications). Responsible at TBD: Tom Seinige, Mateo Sacchetti, Christina Baeriswyl, Sandro Nicotera (creation), Susan Bosshard, Alexandra Reis (consulting).
