K-Tip gives swindlers no chance
Ruf Lanz is launching the second campaign in K-Tipp's anniversary year.
For 25 years, K-Tipp has provided clear, critical and competent information and independent product tests and consumer tips. According to MACH figures, 842,000 readers appreciate this.
Ruf Lanz emerged as the test winner for communications in the anniversary year. The campaign kicked off with a print campaign that used unusual organizational charts to show that K-Tipp shifts power to consumers (Werbewoche.ch reported).
Now comes the next anniversary appearance: In a film, the K-Tipp is advertised in an exuberant, highly exaggerated home shopping channel manner. But every time the presenter fibs, he is immediately corrected via subtitles. Clear and critical. Typical K-Tipp.
The film will be available to watch online, for example as a pre-roll, starting October 25.
Responsible at K-Tipp: René Schuhmacher (Editor), Peter Salvisberg (Member of the Executive Board). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (overall responsibility), Markus Ruf, Peter Brönnimann (creative direction), Isabelle Hauser (art direction), Peter Brönnimann (text), Pascal Trütsch, Anita Roth (consulting). Responsible at Stories: Yves Bollag (Producer), Tobias Fueter (Director), Heike Schreyer (Production Manager), Damien Interbitzin (CO-Editor & Video Technician), Emilie Fischer (Styling, Equipment).
