Pixel campaign shows digital solutions

Serviceplan Suisse was commissioned to make owners and decision-makers of SMEs of all sizes and sectors aware of the relevance of Swisscom's digital offering and to encourage them to seek free advice. The result is a print and online campaign whose first subjects were launched throughout Switzerland in October.

The topic of digitization is unsettling for many SME owners: little is known about the benefits it will bring them or where they should even start digitizing their business. Tim Alexander, Head of Marketing & Communications at Swisscom: "The time has never been better for SMEs to start into the future with digital solutions. Swisscom's solutions are easy to integrate into everyday business. This way, digitization doesn't remain a mystery, but manifests itself in tangible benefits in order to remain successful and independent in the future."

In an independent creative implementation, the campaign uses objects or people built from pixels to show the concrete advantages of Swisscom's digital solutions - whether it's teamwork beyond the office, the simple scalability of solutions or access to important data while on the move.

The ads will appear in German, French and Italian and will be placed in newspapers and magazines such as NZZ, Bernerbär, Südostschweiz, Luzerner Zeitung, Le Temps, Romandie Combi, 24 heures, La Regione, Corriere del Ticino, etc. The online measures will also be seen nationwide.

Responsible at Serviceplan Suisse, Plan.Net Suisse and Mediaschneider: Team Swisscom. Photo production: Visualeyes International. Photography: Markus Müller. Post-Production: Fotomaki. CGI: Trixer.