Foundry: Successful start for Serienale
With Serienale, Berlin hosted the first international festival dedicated exclusively to TV series. Foundry was responsible for the event.
From September 29 to October 2, 2016, series fans and series makers came together to watch international and German series highlights, including even a world premiere.
The opening ceremony attracted more than 500 visitors. At the premiere party in the upscale ambience of the Crowne Plaza Hotel, celebrity guests such as Maren Gilzer, Frank Kessler, Mariella Ahrens, Marion Kracht, Barbara Schöne, Culcha Candela and Radio Energy ensured an exuberant atmosphere.
The screenings took place at various locations in Berlin. Among others, hit series such as Gomorrah, The Walking Dead, Ash vs. Evil Dead and cartoons for adults such as Regular Show were shown. Panel discussions with experts from the world of series and film, as well as networking events, rounded out the Serienale program.
As a client partner, Foundry Berlin advised and supported the dedicated Serienale team in the realization of the festival from the very beginning. The agency was responsible for branding, design, online presence and communication materials.
Responsible at Serienale: Ben Niemann (management), Jens Zuther (marketing), Ingolf Neunübel (press contact), Gabriel Wöller (graphic design). Responsible at Foundry: Thorsten Moser (Creative Direction & Strategy), Laura Leo (Consulting), Sara Valle (Graphic Design), Manuela Brunner (Overall Responsibility), Sacha Moser (Overall Responsibility).
