Serviceplan Suisse sends hologram
Serviceplan Suisse designed and executed an extraordinary mailing campaign for Auto Marti: the CEO himself—as a hologram.
At the inauguration of the new building, Auto Marti is focusing on the future. The mailing developed by Serviceplan Suisse for the exclusive event is correspondingly forward-looking: instead of a letter, the VIP guests are invited by hologram. For this purpose, a prism is sent out with brief instructions. If the prism is placed on the smartphone and the video is played, the owner Felix Marti appears as a hologram. In this way, he makes sure that you don't forget your invitation.
Responsible at Auto Marti: Felix Marti (CEO), Nicole Platz (Marketing). Responsible at Serviceplan Suisse: Raul Serrat (Executive Creative Director), Daniel Hesse (Art Direction), Dominic Wenger (Graphics), Yannick Schaller (Text), Christian Panzeri (Consulting). Responsible for online video: Tadzio Cavegn (Producer).
