UPC: Change in Marketing & Products
Anna Gatti, currently Managing Director of Customer Experience at parent company Liberty Global, will join UPC’s management team on December 1 and become the new Chief Marketing, Products, and Digital Officer. Gatti succeeds Ivo Hoevel, who will leave the company at the end of the year.
The company is realigning the regional organization Austria / Switzerland in the area of marketing and is focusing on even closer integration of online and offline business. This restructuring leads to the organizational integration of the digital business into the Marketing & Products division.
Anna Gatti (pictured) joins UPC as an experienced telecommunications industry executive. The 44-year-old native Italian spent 10 years as a manager for Vodafone in the Netherlands and New Zealand and has been on assignment for Liberty Global in Amsterdam since 2012. Here she made a significant contribution to the implementation and execution of the digital market strategy. Now, as of December 1, Gatti will take over responsibility for the business in the Marketing & Products division of Liberty Global's Austria / Switzerland regional organization. As Senior Vice President and Chief Marketing, Products and Digital Officer, she will report directly to UPC CEO Eric Tveter. At the same time, Anna Gatti is also working on the further development of the digital agenda for UPC's Central Eastern Europe (CEE) regional company - in collaboration with Severina Pascu, who as Managing Director is responsible for the business in these countries.
Ivo Hoevel, responsible for UPC's products and marketing since September 2013, has decided to leave the company for personal reasons after more than 3 years.
