In Flagranti brand Swiss Crystal Gin
The In Flagranti Design team created and implemented a comprehensive branding concept for Rugen Distillery's Swiss Crystal Gin.
For the 150th anniversary of the parent company Rugenbräu, Rugen Distillery launched the Swiss Crystal Gin. in flagranti design was responsible for the entire branding process: from the brand story to the logo, bottle design, and packaging to the staging of the brand.
The central component is the homage to the Alps. The character of the premium spirit is coined by typical mountain herbs such as gentian and alpine rose. At the end of the distillation process, the gin flows over a mighty rock crystal before being bottled. With the mystical green and the unmistakable shape, these in turn ensure an appearance that will be remembered.
