In Flagranti sets the scene for BLS app

BLS wants to make it as easy as possible for its passengers to use public transport. BLS is one of the first mobility companies to launch a GPS-based app that allows public transport users to pay only for the routes they actually take. Lezzgo eliminates the need to buy tickets at ticket machines or online. Getting on public transport, checking in, changing, getting off and checking out is the order of the day. All this with two small swipes across the smartphone screen. The fare is paid later - at the best possible daily price calculated by the app beforehand.

To emphasize this simplicity, In Flagranti developed the app name and packaged Lezzgo in a campaign. Banners, posters, window banners and screen advertising encourage public transport users to download and use the app. The target group is picked up wherever lezzgo travels: on buses, streetcars and trains. In addition, in flagranti realized an explanatory film for the app, which can be viewed on the website. Lezzgo.ch can be found.