Sawi focuses on digital content in demand

Digitization in many Swiss SMEs is still focused on internal processes, websites and e-commerce solutions instead of being incorporated into the overall business strategy. This shows a study on digitization in Swiss SMEs by PwC Switzerland, Google Switzerland and Digitalswitzerland.

In order to keep pace, it is more important than ever for Swiss SMEs to focus on the further development of their employees. The digital transformation in companies is driven by the team. In order to provide employees with the appropriate skills, training an individual with specific know-how can be just as suitable as making an entire team fit for the digital transformation.

Digital training courses impart the necessary knowledge in the areas of marketing, communication, and sales in a needs-oriented, effective, and timely manner. Companies have the opportunity to put together a customized program from all areas individually for their team.

"With the increased importance of online availability and the volatile economy, companies worldwide find themselves in a permanent field of tension. This makes it all the more important to have specialists on hand who have the right feel for the market, are able to recognize economic as well as social contexts, and have comprehensive digital know-how," says Sibylle Valeggia, Managing Director of Sawi German-speaking Switzerland.

Practical and effective

Up-to-date knowledge in a manageable amount of time and being able to use the new skills from the first day on the job: These are aspects that are in demand today when it comes to further training. Sawi focuses on this and has successfully developed further in the digital area. The structure of the courses on offer provides students with the opportunity to acquire basic knowledge and, depending on their needs, to deepen their knowledge through appropriate, more advanced courses.

Offer knowledge in a short time

For the short digital update, practical courses are offered in the areas of marketing, sales and communication for up-to-date knowledge in a short time. The advantage: Within two half-days or seven evenings, beginners as well as professionals can continue their education in topical seminars. For those who want to acquire more in-depth know-how, Sawi offers basic and advanced courses in all areas. These last between two and four months. The central focus is always on linking theory and practice with practical exercises and life cases. All course graduates receive a final document from SAWI and the leading industry association Simsa (Swiss Internet Industry Association).

Permanent challenge

In the permanently changing digital sector, topicality is in demand. A regular update of one's own digital know-how is the best prerequisite for this. "Digital reality is forcing established business and marketing paradigms to be thrown overboard. Professionalization in digital marketing is therefore a permanent challenge for everyone working in this field - in all industries," confirms Claudio Dionisio, head of the Digital Sawi course, president of the "Best of Swiss Web Association" and vice president of the Simsa industry association.