Quality made visible

The asset manager for private clients expanded its range and now also offers its own products and services in the area of asset management. This required a repositioning. Using the methodology of Martin et Karczinski, the insights gained in in-depth interviews were incorporated into the strategy workshop, in which the qualities of the brand were worked out. The inner values of Albin Kistler were then made perceptible in the external form.

Albin Kistler beats the comparative values of other providers, consistently year after year. With the contemporary and mobile-capable website, a new advertising campaign and the freshly designed print media, Albin Kistler is now positioning itself as an outstanding asset manager across all brand contact points. And: Albin Kistler keeps its word, according to the claim.