A4: Swing collection for ISA Bodywear
For ISA Bodywear, the Central Swiss agency A4 conceived and implemented a «naughty» marketing campaign, putting the Swiss lingerie manufacturer’s Schwinger collection in the spotlight.
Since 1849, the Swiss family business ISA Sallmann has stood for the combination of tradition and innovation. In addition to the Basic and Swissline collections, ISA Bodywear regularly sets accents with fashionable collections.
Just in time for the Federal Wrestling Festival in Estavayer, ISA has now launched the Schwinger collection. This includes underwear and pajamas for men and women, cute children's and baby underwear, and bedding in three looks: the classic light blue Schwinger shirt look, with a Schwinger pattern, and as Alpine chic with a silhouette motif.
The Rotkreuz-based agency A4 developed a suitable visual world for the marketing communication, including a photo briefing with bad boys and naturally cheerful women and kids. In addition, the conception and realization of various measures in the areas of B2B and B2C: collection brochure for the trade, B2B and B2C advertising campaign, competition salon, decorative flag, poster. The A4 agency also designed the packaging. The Schwinger collection is available at the Schwingfest directly at the ISA stand BR31 and in the trade.
Responsible at A4 Agency: Adrian Mulle; Graphics: Simone Amrein (concept and consulting).
