Publicis: The UBS Kids Cup is this emotional

With over 135,000 participants, the UBS Kids Cup is Switzerland's largest - and every year growing - youth project. Children and young people between the ages of 7 and 15 compete in the disciplines of sprint, ball throw and long jump. First at the qualifiers in over 800 Swiss towns, then at the 22 cantonal finals and finally at the grand final in Zurich's Letzigrund.

Big ambitions are welcome, of course, but for UBS as the main sponsor, the idea of participation is paramount. This is underlined by the campaign created by Publicis under the slogan "It's about much more than winning". The film, which is used on TV, e-screens and social media channels, tells the touching story of two brothers where friendship is above all else. While the older one gives up his race to allow his younger brother to start, the latter thanks him in his own way. The campaign is additionally supplemented with ads, posters, display and social media ads.

Responsible at UBS: Daniel Fischer (Head of Marketing UBS Switzerland), Sonja Kingsley-Curry (Head Creative Concepts & Campaigns), Urs Hirschi (Head Advertising CH/EMEA/Americas), Adrian Wyss (Head Sports Sponsorship Switzerland), Michael Egger (Projectleader Creative Concepts & Campaigns), Katja Strebel (Projectleader Advertising CH/EMEA/Americas), Melanie Schweickardt (Projectleader UBS Kids Cup). Responsible at Publicis: Thomas Wildberger (CCO), Wim Roelfs (Creative Director Digital), Peter Brönnimann, Christian Stüdi (Text), Daniel Ahrens, Tom Kees (Art Direction), Cem van der Schaar (Head of TV & Art Buying), Eliane Stettler (Art Buyer/TV Producer), Frank Lang (Business Director), Ursula Jaag (Brand Director), Selina Zaugg (Junior Brand Director) and Massimo Giannotta (Programming); Adrian Häni, Samuel Bollow, Claudia Novelli, Marco Christen (Services); SOUP Film (Film Production), Mona El Mansouri (Director). Responsible at ZenithOptimedia: Maria Brinkmann (Client Service Director), Evelin Wachter (Digital Account Director), Mirella Bektasevic (Client Service Executive).