Last but not least: Who does not want to hear, must fish food
An agency has already turned drowned sailors into fish food so that Danish sailors and fishermen can finally put on life jackets.

Denmark is a water nation. However, most sailors and fishermen consider their favorite hobby to be completely harmless and forgo safety measures such as wearing a life jacket. The uncomfortable lifesaver has gone out of fashion. As a result, the number of drownings has risen dramatically. With life jackets, 75 percent of accidents could have been prevented. In order to raise awareness among the at-risk group, the agency Hjaltelin Stahl has created a striking campaign for the Danish Sailing Safety Council Sosportens Sikkerhedsrad and the NPO TrygFonden, which campaigns for a safer Denmark: As we all know, those who drown become fish food. So a fish food was developed - based on drowned people. Of course - you guessed it - not real drowned people. But it was certainly enough to cause a stir in sailing and fishing stores. (hae)




