SuisseEmex 2009: Communication in all its facets
Yesterday, the third SuisseEmex opened its doors at Messe Zürich. Switzerland’s largest trade show for marketing, communication, events, and promotion offers everything that falls under the broad umbrella of communication.
The third SuisseEmex opened its doors at Messe Zürich yesterday. Switzerland's largest trade fair for marketing, communication, events and promotion offers everything that falls under communication in the broadest sense: Halls 3 and 4 are home to publishing houses, small and large advertising and event agencies as well as various printing companies that have mastered all kinds of finishing tricks. Really all of them. There will be free Twitter training in the E-Business Park in Hall 4. A worthwhile 30 minutes for all Twitter newcomers.
Halls 5 and 6 are home to hotels, tourism associations, event and promotion providers as well as specialists, for example for corporate music or room fragrancing. The naked poses of the Samba-Brasil chicas walking around between the stands are pretty to look at. After all, we are all people of the eye. Weird things like self-playing musical instruments also entertain visitors. Perhaps you could use this at some point, for example at the next company event with the motto "Oktoberfest".
100 specialist lectures for every knowledge gap
All of these offerings are framed by a specialist congress with around 100 presentations on six stages. A new feature was yesterday's CEO Day in the Emex Forum, where CEOs and decision-makers spoke and discussed key industry topics. On another stage, Andreas Rode, Industry Head of Google Switzerland, spoke about future strategies for online services. As part of the SDV Direct Marketing Day, Dr. Carol Franklin Engler, formerly of Swiss Re and WWF Switzerland and now a partner at "Vorausdenken", reflected on ethics in advertising. The numerous presentations were moderated by top industry figures such as Stephan Klapproth, presenter of 10vor10, and Pierre C. Meier, Editor-in-Chief of Werbewoche and Publishing Director of Springer Business Media Schweiz AG.
Today's and tomorrow's highlights are likely to be the presentations on the media of the future (speaker: Martin Schneider, Director Publisuisse), marketing in the crisis (speaker: Prof. Dr. Stefan Michel, Professor Marketing IMD International) and target-oriented social media marketing (speaker: Peter Hogenkamp, Blogwerk). On Thursday, the last day of the fair, the first results of the Emex Trend Report 2010 will also be presented. The trade fair runs until Thursday, August 27, 2009.
Anne-Friederike Wilhelm
Halls 5 and 6 are home to hotels, tourism associations, event and promotion providers as well as specialists, for example for corporate music or room fragrancing. The naked poses of the Samba-Brasil chicas walking around between the stands are pretty to look at. After all, we are all people of the eye. Weird things like self-playing musical instruments also entertain visitors. Perhaps you could use this at some point, for example at the next company event with the motto "Oktoberfest".
100 specialist lectures for every knowledge gap
All of these offerings are framed by a specialist congress with around 100 presentations on six stages. A new feature was yesterday's CEO Day in the Emex Forum, where CEOs and decision-makers spoke and discussed key industry topics. On another stage, Andreas Rode, Industry Head of Google Switzerland, spoke about future strategies for online services. As part of the SDV Direct Marketing Day, Dr. Carol Franklin Engler, formerly of Swiss Re and WWF Switzerland and now a partner at "Vorausdenken", reflected on ethics in advertising. The numerous presentations were moderated by top industry figures such as Stephan Klapproth, presenter of 10vor10, and Pierre C. Meier, Editor-in-Chief of Werbewoche and Publishing Director of Springer Business Media Schweiz AG.
Today's and tomorrow's highlights are likely to be the presentations on the media of the future (speaker: Martin Schneider, Director Publisuisse), marketing in the crisis (speaker: Prof. Dr. Stefan Michel, Professor Marketing IMD International) and target-oriented social media marketing (speaker: Peter Hogenkamp, Blogwerk). On Thursday, the last day of the fair, the first results of the Emex Trend Report 2010 will also be presented. The trade fair runs until Thursday, August 27, 2009.
Anne-Friederike Wilhelm
