TPG Publicité opens branch in Lausanne
The Geneva-based advertising agency TPG Publicité is opening a new branch in Lausanne. The decision was driven by a new marketing contract.
The Lausanne public transport company has awarded three new lots for advertising space on and in its vehicles and in the metro stations at the start of 2017. TPG Publicité has secured the contract for the first category - "the exterior" of the buses and streetcars. To ensure optimal marketing and proximity to customers, the Geneva-based company plans to open a new branch in the Olympic city on Lake Léman. The Lausanne subsidiary will operate under the name TP Publicité.
The expansion will allow customers and agencies to book advertising space "de manière globale" throughout the "Arc lémanique". TPG Publicité's marketing experience in the canton of Geneva was a decisive factor in the Lausanne transport company's decision to award the contract.
