Adello turns smartphone into showroom

This enables marketers to immerse their consumers in virtual product worlds even during direct contact via smartphone motion sensors. From the interior of a car to a hotel destination to a home, many things can be depicted close to the product in the advertising material.

What marketers have known for a long time, products can be presented comprehensively through 3D effects or virtual realities, arouse curiosity and generate trust in the product presented. For this reason, 360-degree images are becoming increasingly important in digital marketing. With the launch of the 360° Panorama Ad, the desired traffic can now for the first time be directed directly to the (virtual) product website or showroom via an animated mobile ad and without any detour via specific mobile apps or social media channels. The customer journey thus remains lean, innovative and performant.

Mobile devices predestined for innovative formats

The 360° Panorama Ad uses the motion sensor (gyroscope) of the mobile device to interact with the user and present the panorama image in every conceivable angle and view. This smart interaction allows the advertiser to show his product interactively already with the insertion of the ad in full-screen size or within a rectangle placement and thus to generate an emotional engagement. Since the user interactions of all ad units are automatically recorded by Adello and reported as standard, in the case of the 360° panorama ad the tipping rate can also provide valuable information as to whether the panorama image was actually actively viewed by the user and thus whether brand or product engagement has already taken place before the click.

Interactive advertising formats help campaign optimization

However, the new formats are not only innovative in terms of creative implementation. Due to their interactive design, they also function as data pipelines. Adello gathers valuable information about the specific response of an individual consumer from every user interaction with a mobile ad. By linking the ad format insights to Adello's real-time analytics platform AdCTRL, billions of ad requests per day can be analyzed and a wide range of data can be accessed. For each of these potential ad contacts, algorithms calculate this data in real time to make predictions about where the best conversion will occur. This results in a self-optimizing system that learns from every ad view, every interaction, every website visit, and every purchase.

Example of 360° Panorama Ad with Mobile Demo (QR code):