Freicom: New appearance for the Gemeinnützige Gesellschaft Kanton St. Gallen
In 2019, the Charitable Society of the Canton of St. Gallen (GGK SG) will celebrate its 200th anniversary. It has already been given a new visual identity designed by Freicom.
It is intended to show how the historic GGK wants to move into the future, how it fulfills its mission in the canton of St. Gallen and how it promotes and cultivates volunteer work. A modern, warm visual world should carry the idea of the GGK in all products. The CI/CD developed by Freicom was also used in a new website which in its simple modernity can invite and pick up people across generations.
Together with the photographer Nico Schaerer Freicom has created a new visual world. The idea: the modern, individualized person in correspondence with the community. The visual language deliberately focuses on the individual in the public space, but at the same time takes care not to overemphasize their individuality by maintaining a certain distance.
Responsible at GGK St. Gallen: Hubertus Schmid (President GGK SG) Marco Dörig (Board GGK SG). Responsible at Freicom: Karin Fagetti (overall project responsibility), Patrizia Fani (creation and web design), Nina Boschetti (polygraphy). Photography: Nico Schaerer.
