WS sends EBL on interactive bus tour
WS Kommunikation, serving as the lead agency for EBL—an energy and telecommunications service provider based in Basel-Landschaft that operates throughout Switzerland—designed and implemented the communications strategy for the company’s current seasonal telecommunications promotion.
The bilingual live marketing tour and the accompanying cross-media campaign run under the motto "EBL On Tour". The star of the campaign and visual figurehead is the company's own VW bus, built in 1974 and designed in the EBL CD. For several weeks in the spring and summer, the festival bus travels day by day to various communities in the distribution area of EBL Telecom.
Festival atmosphere thanks to tour song, movie quiz and popcorn
As part of the bus tour, EBL Telecom informs its target group about the high-performance cable network and the affordable offer of super-fast Internet, powerful telephony and the latest generation of TV. On the spot, the Festival Bus invites interaction: product presentations with promotional offers, free popcorn and a specially programmed iPad movie quiz with instant prizes sweeten the visit at the stops on the tour. An audiophile highlight will delight visitors' ears both on and offline: The catchy tour song "Gseh d Welt" was composed and produced with the specially created band The Networkers.
Interactive campaign platform with Dubsmash competition
The campaign is communicated intensively and on several channels: classic print ads, poster campaigns, flyers and online banners ensure a visual presence. The digital heart of the cross-media campaign beats on the responsive programmed website ebl-on-tour.ch. The platform provides information on the tour locations and conveys festival feeling through the tour song and the interactive Dubsmash competition. Participants are encouraged to use the Dubsmash app to upload their personal playback video to EBL's Facebook presence in sync with the song excerpt from the tour song. A jury will award the most original entries with attractive prizes. The EBL tour song can be downloaded from the Campaign website and streamed on Spotify or at iTunes can be downloaded.
Responsible at EBL: Madeleine von Arx (Marketing Manager) Markus Schoeni (Marketing Specialist), Fabrice Reymond (Marketing Specialist). Responsible at WS Communication: Reto Meyer (overall responsibility), Nadine Wolleb (consulting), Markus Stöckli (creative direction), Alexander Bürgin (web design and programming), Jonathan Werner, Marion Berner (graphics), Moritz Schibler (text). Partner: Audiolife (songwriting/production), Joel Cartier (photography).
